Hello Friends,
Here I am sharing updated Syllabus for management candidates NTA UGC NET- December attempt 2018
Unit – I – Managerial Economics:
Demand Analysis
Production Function
Cost – Output Relations
Market Structures
Pricing Theories
Advertising
Macro – Economics
National Income Concepts
Infrastructure – Management and Policy
Business Environment
Capital Budgeting
Download PDF: Click here
Unit – II – Organisational Behaviour
The concept and significance of organisational behaviour – Skills and Roles in an organisation – Classical, Neo – Classical and Modern Theories of Organisational Structure – Organisational Design – Understanding and Managing individual behaviour personality – Perception – Values – Attitudes – Learning – Motivation.
Understanding and Managing Group Behaviour, Processes – Inter – personal and group dynamics – Communication – Leadership – Managing change – Managing conflicts.
Organisational Development.
Unit – III – Human Resource Management (HRM) :
Concepts and perspectives in HRM,
Human Resource Management (HRM) – Significance; Objectives; Functions; A diagnostic model; External and Internal environment; HRM in changing environment.
Forces and Influences; Organizing HRM function.
Human Resource Planning – Objectives, Process and Techniques.
Recruitment and Selection – Sources of recruits; Recruiting methods; Selection procedure; Selection tests; Placement and Follow-up.
Job analysis – Job Description.
Job Evaluation.
Potential Assessment.
Selecting Human Resources.
Induction, Training and Development. Development of Personnel – Objectives; Determining Needs; Methods of Training & Development programs; Evaluation.
Performance Appraisal and Evaluation. Performance Appraisal System – Importance and Objectives; Techniques of appraisal system; New trends in appraisal system.
Career Planning and Development – Concept of career; Career planning and development methods.
Wage Determination. Compensation and Benefits – Job evaluation techniques; Wage and salary administration; Fringe Benefits; Human resource records and audit.
Employee Discipline – importance; causes and forms; Disciplinary action; Domestic enquiry.
Industrial Relations and Trade Unions. Industrial Relations – Importance; Industrial conflicts; Causes; Dispute settlement machinery.
Industrial Democracy and Employee Participation – Need for industrial democracy; Pre – requisites for industrial democracy; Employee Participation – Objectives; Forms of Employee Participation.
Trade Unions – Importance of Unionism; Union leadership; National Trade Union Movement.
Collective Bargaining – Concept; Process; Pre-requisites; New trends in collective bargaining.
Dispute Resolution and Grievance Management.
Grievance Management – Importance; Process and Practices; Employee Welfare and Social Security Measures.
Labour Welfare and Social Security Measures.
Exit policy and Implications.
Future of Human Resource Management.
Unit – IV – Financial Management:
Financial Management – Nature and Scope.
Valuation Concepts and Valuation of Securities, Valuation Concepts – Risk and Return; Valuation of Securities; Pricing Theories – Capital asset pricing model and Arbitrage pricing theory – Understanding financial statements and analysis thereof.
Capital Budgeting Decisions – Risk Analysis, Capital budgeting decisions; Risk analysis in capital budgeting and Long – Term sources of finance.
Capital Structure – Theories and Factors; Cost of capital.
Dividend Policies – Theories and Determinants.
Long – Term and Short – Term Financing Instruments, Working Capital Management – Determinants and Financing; Cash management; Inventory management; Receivables management.
Mergers and Acquisitions.
Elements of Derivatives.
Corporate risk management.
International Financial Management.
Unit – V- Marketing:
Marketing – Concept; Nature and Scope; Marketing myopia; Marketing mix; Different environments and their influences on marketing; Understanding the customer and competition.
Role and Relevance of Segmentation and Positioning; Static and Dynamic understanding of BCG Matrix and Product Life Cycle; Brands – Meaning and Role; Brand building strategies; Share increasing strategies.
Marketing Environment and Environment Scanning; Marketing Information Systems and Marketing Research; Understanding Consumer and Industrial Markets; Demand Measurement and Forecasting; Market Segmentation – Targeting and Positioning; Product Decisions, Product mix, Product Life Cycle; New Product Development; Branding and Packaging; Pricing objectives; Pricing concepts; Pricing Methods and Strategies.
Promotion Decisions – Promotion mix; Advertising; Personal Selling; Channel Management; Vertical Marketing Systems; Evaluation and Control of Marketing Effort; Marketing of Services; Customer Relation Management;
Uses of Internet as a Marketing Medium – Other related issues like branding, market development, Advertising and retailing on the net.
New issues in Marketing.
Product – Basic and Augmented stages in New Product Developments
Test Marketing Concepts.
Promotion mix – Role and Relevance of advertising Sales promotion – media planning and management.
Advertising – Planning, execution and evaluation.
Different tools used in sales promotion and their specific advantages and limitations.
Public Relations – Concept and Relevance.
Distribution channel hierarchy; Role of each member in the channel; Analysis of business potential and evaluation of performance of the channel members.
Wholesaling and Retailing – Different types and the strengths of each one; Emerging issues in different kinds of retailing in India.
Marketing Research – Sources of Information; Data Collection; Basic Tools used in Data Analysis; Structuring a Research Report.
Marketing to Organisations – Segmentation Models; Buyer behaviour models; Organisational, buying process.
Consumer Behaviour theories and models and their specific relevance to marketing managers.
Sales Function – Role of technology in automation of sales function Customer relationship management including the concept of ‘Relationship Marketing’.
Use of internet as a medium of marketing; Managerial issues in reaching consumers / organisation through internet.
Structuring and managing marketing organisations.
Export Marketing – Indian and global context.
Unit – VI – Production Management:
Role and Scope of Production Management; Facility Location; Layout Planning and Analysis; Production Planning and Control – Production Process Analysis; Demand Forecasting for Operations; Determinants of Product mix; Production Scheduling; Work measurement; Time and Motion Study; Statistical Quality Control.
Role and Scope of Operations Research; Linear Programming; Sensitivity Analysis; Duality; Transportation Model; Inventory Control; Queueing Theory; Decision Theory; Markov Analysis; PERT / CPM.
Unit – VII – Statistics and Probability:
Probability Theory; Probability distributions – Binomial, Poisson, Normal and Exponential; Correlation and Regression analysis; Sampling theory; Sampling distributions; Tests of Hypothesis; Large and small samples; t z, F, Chi – square tests.
Use of Computers in Managerial applications; Technology issues and Data processing in organizations; Information systems; MIS and Decision making; System analysis and design; Trends in Information Technology; Internet and Internet – based applications.
Unit – VIII – Strategic Management:
Concept of Corporate Strategy; Components of Strategy Formulation; Ansoffs Growth Vector; BCG Model; Porter’s Generic Strategies; Competitor Analysis; Strategic Dimensions and Group Mapping; Industry Analysis; Strategies in Industry Evolution, Fragmentation, Maturity, and decline.
Competitive strategy and Corporate Strategy; Transnationalization of World Economy; Managing Cultural Diversity; Global Entry Strategies; Globalisation of Financial System and Services; Managing International Business; Competitive Advantage of Nations; RTP and WTO.
Unit – IX – Motivation and Entrepreneurship:
Concepts – Types, Characteristics; Motivation; Competencies and its development; Innovation and Entrepreneurship; Small business – Concepts Government policy for promotion of small and tiny enterprises; Process of Business Opportunity Identification;
Detailed business plan preparation; Managing small enterprises; Planning for growth; Sickness in Small Enterprises; Rehabilitation of Sick Enterprises; Intrapreneurship (Organisational Entrepreneurship).
Unit – X – Business Ethics:
Ethics and Management System; Ethical issues and Analysis in Management; Value based organisations; Personal framework for ethical choices;
Ethical pressure on individual in organisations; Gender issues; Ecological consciousness; Environmental ethics; Social responsibilities of business; Corporate governance and ethics.
Unit – XI – International Trade:
India’s Foreign Trade and Policy; Export promotion policies; Trade agreements with other countries; Policy and performance of Export zones and Export – oriented units; Export incentives.
International marketing logistics; International logistical structures; Export Documentation framework; Organization of shipping services; Chartering practices; Marine cargo insurance.
International financial environment; Foreign exchange markets; Deterrnination of exchange rates; Exchange risk measurement; International investment; International capital markets; International Credit Rating Agencies and Implications of their ratings.
WTO and Multilateral trade agreements pertaining to trade in goods; trade in services and TRIPS; Multilateral Environmental Agreements (MEAs); International Trade Blocks – NAFTA, ASEAN, SAARC, EU, WTO and Dispute Settlement Mechanism.
Technology monitoring; Emerging Opportunities for Global Business.
Here I am sharing updated Syllabus for management candidates NTA UGC NET- December attempt 2018
Unit – I – Managerial Economics:
Demand Analysis
Production Function
Cost – Output Relations
Market Structures
Pricing Theories
Advertising
Macro – Economics
National Income Concepts
Infrastructure – Management and Policy
Business Environment
Capital Budgeting
Download PDF: Click here
Unit – II – Organisational Behaviour
The concept and significance of organisational behaviour – Skills and Roles in an organisation – Classical, Neo – Classical and Modern Theories of Organisational Structure – Organisational Design – Understanding and Managing individual behaviour personality – Perception – Values – Attitudes – Learning – Motivation.
Understanding and Managing Group Behaviour, Processes – Inter – personal and group dynamics – Communication – Leadership – Managing change – Managing conflicts.
Organisational Development.
Unit – III – Human Resource Management (HRM) :
Concepts and perspectives in HRM,
Human Resource Management (HRM) – Significance; Objectives; Functions; A diagnostic model; External and Internal environment; HRM in changing environment.
Forces and Influences; Organizing HRM function.
Human Resource Planning – Objectives, Process and Techniques.
Recruitment and Selection – Sources of recruits; Recruiting methods; Selection procedure; Selection tests; Placement and Follow-up.
Job analysis – Job Description.
Job Evaluation.
Potential Assessment.
Selecting Human Resources.
Induction, Training and Development. Development of Personnel – Objectives; Determining Needs; Methods of Training & Development programs; Evaluation.
Performance Appraisal and Evaluation. Performance Appraisal System – Importance and Objectives; Techniques of appraisal system; New trends in appraisal system.
Career Planning and Development – Concept of career; Career planning and development methods.
Wage Determination. Compensation and Benefits – Job evaluation techniques; Wage and salary administration; Fringe Benefits; Human resource records and audit.
Employee Discipline – importance; causes and forms; Disciplinary action; Domestic enquiry.
Industrial Relations and Trade Unions. Industrial Relations – Importance; Industrial conflicts; Causes; Dispute settlement machinery.
Industrial Democracy and Employee Participation – Need for industrial democracy; Pre – requisites for industrial democracy; Employee Participation – Objectives; Forms of Employee Participation.
Trade Unions – Importance of Unionism; Union leadership; National Trade Union Movement.
Collective Bargaining – Concept; Process; Pre-requisites; New trends in collective bargaining.
Dispute Resolution and Grievance Management.
Grievance Management – Importance; Process and Practices; Employee Welfare and Social Security Measures.
Labour Welfare and Social Security Measures.
Exit policy and Implications.
Future of Human Resource Management.
Unit – IV – Financial Management:
Financial Management – Nature and Scope.
Valuation Concepts and Valuation of Securities, Valuation Concepts – Risk and Return; Valuation of Securities; Pricing Theories – Capital asset pricing model and Arbitrage pricing theory – Understanding financial statements and analysis thereof.
Capital Budgeting Decisions – Risk Analysis, Capital budgeting decisions; Risk analysis in capital budgeting and Long – Term sources of finance.
Capital Structure – Theories and Factors; Cost of capital.
Dividend Policies – Theories and Determinants.
Long – Term and Short – Term Financing Instruments, Working Capital Management – Determinants and Financing; Cash management; Inventory management; Receivables management.
Mergers and Acquisitions.
Elements of Derivatives.
Corporate risk management.
International Financial Management.
Unit – V- Marketing:
Marketing – Concept; Nature and Scope; Marketing myopia; Marketing mix; Different environments and their influences on marketing; Understanding the customer and competition.
Role and Relevance of Segmentation and Positioning; Static and Dynamic understanding of BCG Matrix and Product Life Cycle; Brands – Meaning and Role; Brand building strategies; Share increasing strategies.
Marketing Environment and Environment Scanning; Marketing Information Systems and Marketing Research; Understanding Consumer and Industrial Markets; Demand Measurement and Forecasting; Market Segmentation – Targeting and Positioning; Product Decisions, Product mix, Product Life Cycle; New Product Development; Branding and Packaging; Pricing objectives; Pricing concepts; Pricing Methods and Strategies.
Promotion Decisions – Promotion mix; Advertising; Personal Selling; Channel Management; Vertical Marketing Systems; Evaluation and Control of Marketing Effort; Marketing of Services; Customer Relation Management;
Uses of Internet as a Marketing Medium – Other related issues like branding, market development, Advertising and retailing on the net.
New issues in Marketing.
Product – Basic and Augmented stages in New Product Developments
Test Marketing Concepts.
Promotion mix – Role and Relevance of advertising Sales promotion – media planning and management.
Advertising – Planning, execution and evaluation.
Different tools used in sales promotion and their specific advantages and limitations.
Public Relations – Concept and Relevance.
Distribution channel hierarchy; Role of each member in the channel; Analysis of business potential and evaluation of performance of the channel members.
Wholesaling and Retailing – Different types and the strengths of each one; Emerging issues in different kinds of retailing in India.
Marketing Research – Sources of Information; Data Collection; Basic Tools used in Data Analysis; Structuring a Research Report.
Marketing to Organisations – Segmentation Models; Buyer behaviour models; Organisational, buying process.
Consumer Behaviour theories and models and their specific relevance to marketing managers.
Sales Function – Role of technology in automation of sales function Customer relationship management including the concept of ‘Relationship Marketing’.
Use of internet as a medium of marketing; Managerial issues in reaching consumers / organisation through internet.
Structuring and managing marketing organisations.
Export Marketing – Indian and global context.
Unit – VI – Production Management:
Role and Scope of Production Management; Facility Location; Layout Planning and Analysis; Production Planning and Control – Production Process Analysis; Demand Forecasting for Operations; Determinants of Product mix; Production Scheduling; Work measurement; Time and Motion Study; Statistical Quality Control.
Role and Scope of Operations Research; Linear Programming; Sensitivity Analysis; Duality; Transportation Model; Inventory Control; Queueing Theory; Decision Theory; Markov Analysis; PERT / CPM.
Unit – VII – Statistics and Probability:
Probability Theory; Probability distributions – Binomial, Poisson, Normal and Exponential; Correlation and Regression analysis; Sampling theory; Sampling distributions; Tests of Hypothesis; Large and small samples; t z, F, Chi – square tests.
Use of Computers in Managerial applications; Technology issues and Data processing in organizations; Information systems; MIS and Decision making; System analysis and design; Trends in Information Technology; Internet and Internet – based applications.
Unit – VIII – Strategic Management:
Concept of Corporate Strategy; Components of Strategy Formulation; Ansoffs Growth Vector; BCG Model; Porter’s Generic Strategies; Competitor Analysis; Strategic Dimensions and Group Mapping; Industry Analysis; Strategies in Industry Evolution, Fragmentation, Maturity, and decline.
Competitive strategy and Corporate Strategy; Transnationalization of World Economy; Managing Cultural Diversity; Global Entry Strategies; Globalisation of Financial System and Services; Managing International Business; Competitive Advantage of Nations; RTP and WTO.
Unit – IX – Motivation and Entrepreneurship:
Concepts – Types, Characteristics; Motivation; Competencies and its development; Innovation and Entrepreneurship; Small business – Concepts Government policy for promotion of small and tiny enterprises; Process of Business Opportunity Identification;
Detailed business plan preparation; Managing small enterprises; Planning for growth; Sickness in Small Enterprises; Rehabilitation of Sick Enterprises; Intrapreneurship (Organisational Entrepreneurship).
Unit – X – Business Ethics:
Ethics and Management System; Ethical issues and Analysis in Management; Value based organisations; Personal framework for ethical choices;
Ethical pressure on individual in organisations; Gender issues; Ecological consciousness; Environmental ethics; Social responsibilities of business; Corporate governance and ethics.
Unit – XI – International Trade:
India’s Foreign Trade and Policy; Export promotion policies; Trade agreements with other countries; Policy and performance of Export zones and Export – oriented units; Export incentives.
International marketing logistics; International logistical structures; Export Documentation framework; Organization of shipping services; Chartering practices; Marine cargo insurance.
International financial environment; Foreign exchange markets; Deterrnination of exchange rates; Exchange risk measurement; International investment; International capital markets; International Credit Rating Agencies and Implications of their ratings.
WTO and Multilateral trade agreements pertaining to trade in goods; trade in services and TRIPS; Multilateral Environmental Agreements (MEAs); International Trade Blocks – NAFTA, ASEAN, SAARC, EU, WTO and Dispute Settlement Mechanism.
Technology monitoring; Emerging Opportunities for Global Business.
Enroll Plus courses for December 2018
1 Complete Course on UGC NET Paper I for Dec 2018: https://unacademy.com/plus/course/new-complete-course-on-ugc-net-paper-i-for-dec-2018/OHMKXQ4M
2 Accounting, Economics, Statistics & FM for Paper II - Commerce: https://unacademy.com/plus/course/accounting-economics-statistics-fm-for-paper-ii-commerce/BLMLWTOP
Study Material In PDF for paper 1, 2 to Download Click followings:
Free Books:
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UGC NET Paper 1 Combo book Notes + MCQs Click here to download pdf
Commerce objective question bank Click Here to Download PDF
2006 to 2017 Solved ques & 6000 MCQs Click Here to Download PDF
Free Book for commerce & management Click Here to Download PDF
Summary of paper 1 UGC NET Click Here to Download PDF
Blue Book Paper 1 Click Here to Download PDF
Buy Books online:
Ugc net Paper 1 Arihant
CBSE UGC NET/SET/JRF - Paper 1: Teaching and Research Aptitude by KVS Madaan
Trueman's UGC NET/SET General Paper I
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